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Contrary to popular belief, you don’t have to break the bank to get great PR. I discuss how to do that in this episode with my guest, Jill Lublin.
Jill is a 25+ year Media Magnet. She is a world-renowned publicity expert, international speaker and 4x Best Selling author. Jill has made thousands of stage appearances alongside celebrities such as Tony Robbins, Barbara Corcoran and Jack Canfield, to name a few.
Jill got into the media like many people find their careers; in a circular and roundabout way. She originally thought the legal field was going to be her career. In college, she started working in the music business in promotion and publicity and fell in love with that. She turned her career around to be the director of promotion and publicity at four independent record labels.
She eventually opened her own business in publicity, wrote the book “Guerilla Publicity” and now she speaks all over the world. She also runs media master intensive workshops and helps entrepreneurs get their name out there without having to spend a fortune.
Why Entrepreneurs Need Publicity
Publicity is happening whether you want it to or not. It starts at the minute you walk out your door, enter a Zoom room or go out for coffee. Your publicity is happening so you should embrace it and make it authentic for yourself. Jill believes that’s really important. One thing she waves her flag about is having a great, focused message. That means being resonant to who you are. Your reputation comes down to publicity so make it count. The message that you have should be attracting clients, referrals, trust in your industry, credibility, visibility, all the other things that publicity does for you. The results lie within being powerful with your own publicity and consistently being in the practice of sharing your message.
Why You Must Make Publicity a Conscious Effort
This means being conscious about your message. In other words, be clear about who you are. If you’re outgoing and extroverted, embrace it. If you’re shy and introverted, embrace it. Here’s what Jill knows from working with over 100,000 entrepreneurs: When you’re clear about your message, it gives you confidence to share it at networking events and in the media.
The confidence that it gives you helps you speak more concisely and precisely. People will be attracted to that because when you’re confident about what you do people will want to work with you.
Getting Over the Fear of Elevator Pitches
Sometimes it’s fear because you don’t know what to say, sometimes people think their elevator pitch sounds like everybody else’s. When yours is authentic to you and you push the right buttons with your message that is who you are. What’s wonderful about that is that it gives you the ability to say it anywhere, anytime no matter what you’re feeling, and it helps you successfully run your business.
We also dive into:
- Why publicity isn’t a “one and done” situation, it’s an evolutionary process.
- What you need to do once you have your messaging down.
- The power of local publicity and how to get it.
- What “earned media” is and what it gives you.
- How to approach media outlets to get publicity.
- The power of “Seven Follow Ups”.
- Two ways to publicize your publicity.
- Why you don’t have to spend a fortune to get publicity.
- How to do Guerilla Publicity.
- When to think about hiring a publicist.
- The one thing you need to do above all else to get publicity.
…and other golden nuggets of advice!
You can get my book here: “Idea Climbing: How to Create a Support System for Your Next Big Idea”
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About My Guest
Jill Lublin is a 25+ year Media Magnet. She is a world-renowned publicity expert, international speaker and 4x Best Selling author. Jill has made thousands of stage appearances alongside celebrities such as Tony Robbins, Barbara Corcoran and Jack Canfield, to name a few.
She has worked with over 100,000 clients implementing her signature formula for getting media attention, creating next-level visibility in the marketplace that results in boosted sales. These lead and profit generating formulas are included in her signature program, the Media Mastery Intensive and her monthly Kindness Circles.
LinkedIn: http://linkedin.com/in/jilllublin
Twitter/X:http://twitter.com/JillLublin
Facebook: http://facebook.com/jilllublin
Facebook business page: facebook.com/publicitycrashcourse
Her free gift to you is here! https://JillLublin.com/guide
