Facebook ads can be confusing in the ever-changing social media landscape. The good news is they don’t have to be if you have the right strategies. That’s what I discuss in this episode with Amanda Robinson, nationally renowned Facebook Ads expert and Founder and CEO of The Digital Gal.
When it comes to Facebook ads, so many people go right to the mechanics and forget about first researching their target audience and setting clear expectations.
Most of the time when someone throws their hands up and say “Facebook ads don’t work for me” it’s probably one of four mis-managed expectations:
- First and foremost, creating ads using ads manager instead of just using the “boost” button even though it’s so easy.
- Moving onto audiences and targeting. Having a clear idea of who your audience is and having your targeting dialed in.
- Your budget and strategy. Making sure that your budget matches your strategy and vice versa.
- Taking time to go back and look at the results and understanding did that work, did it not work? Where can we improve incrementally by making improvements moving forward?
Probably at the “boost” button level and we haven’t had the opportunity to layer on all those different tactics to make this marketing tool successful for you.
Running Facebook Ads is Like Running a Business
A successful strategy is like the organizational chart for a business. Imagine at the top of an organizational chart you have a CEO at the top, you have department managers that report to the CEO, then you have employees that report to the department managers. If your company is still young, you probably still have one CEO, one department manager and one employee. It’s a very linear structure. If that employee isn’t performing well, you don’t know if they’re performing well or not because you don’t have other employees to compare them to. So, you’re not going to fire that employee. In fact, you’re probably going to keep giving them money and they might not be performing well for you at all.
We also Discuss:
How to “hire and fire” Facebook ads based on the results that you get.
- When you can expect a return on your investment.
- How to set benchmarks to track your progress with Facebook ads.
- How to integrate Facebook ads into your overall sales and marketing strategy.
- Why Facebook ads are similar to marketing yourself at networking events.
- How to break into new markets with Facebook ads.
You can get my book here: “Idea Climbing: How to Create a Support System for Your Next Big Idea”
About the Guest
Amanda Robinson is the Founder & CEO of The Digital Gal Inc. She is a Certified Meta Lead Trainer and regularly presents on behalf of Meta at in person and virtual events. She is widely recognized in the digital marketing industry for her knowledge, training, skills and coaching as a Facebook Ads expert with her Swift Kick In the Ads Membership, her Facebook Ads Training Bootcamp, and for her creative chatbot skills.
Amanda is an author, international speaker, consultant, and educator who has taught thousands of business owners and entrepreneurs the foundational skills of Facebook Ads. Amanda brings personality and passion to teaching others how to make Facebook ads work for them.
Connect with Amanda!
www.facebook.com/thedigitalgal
https://www.linkedin.com/in/amandarobinson1/
