Viveka von Rosen, a celebrated LinkedIn expert, bestselling author, and transformational speaker, is dedicated to empowering successful executives and entrepreneurs with their brand and business pivots. With over 15 years of experience in LinkedIn marketing and sales, she is a recognized authority in the business world.
She recently did a big rebrand. Until recently she had been teaching and posting about branding yourself on LinkedIn. We discuss her rebrand and offer strategies you can use when facing a rebrand of your own.
With rebranding Viveka realized that a lot of what we must do comes from the inside first. There needs to be a mindset shift before we ever get to the rebranding of our website, LinkedIn profile, etc. For Viveka that was letting go of who she was before, which was THE LinkedIn expert. While she didn’t let go of that brand entirely, she made a big shift. There’s a mindset shift of letting go of the stuff you don’t want anymore, and that part is what we’ll look at first.
Shifting Your Mindset
A mindset shift was in order. Viveka did lots of reading, lots of thinking, lots of meditating, and lots of long walks on the beach contemplating the change. There was a lot of going inside herself, to help work through the barrage of thoughts she did a lot of journaling. She listened to podcasts and read books. Viveka realized that the persona she had created, and a lot of people knew her as (THE LinkedIn expert) wasn’t who she was. That persona no longer served her. She asked herself “Why would I hang onto that which no longer serves me?”
In This Episode We also Discuss:
- Three strategies to successfully rebrand yourself.
- Real world rebranding examples.
- How to create your new identity.
- How to know when you need a target audience realignment.
…and more golden nuggets of advice!
Click here to read the full article
You can get my book here: “Idea Climbing: How to Create a Support System for Your Next Big Idea”
About the Guest
Viveka von Rosen, a celebrated LinkedIn expert, bestselling author, and transformational speaker, is dedicated to empowering successful executives and entrepreneurs with their brand and business pivots.
With over 15 years of experience in LinkedIn marketing and sales, she is a recognized authority in the business world. As an accomplished author and international speaker, Viveka captivates audiences with her keynote addresses on transition and transformation, catalyzing people to find their voices and create their own transformative and transformational ventures.
Outside her professional pursuits, she embraces adventure, whether soaring the skies on hang gliders, exploring the ocean’s depths through scuba diving, or hiking amidst the picturesque Colorado foothills and Costa Rican landscapes. Viveka’s core mission is to empower her clients to bring their legacy dreams to life.
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