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Even small businesses can become trusted brands with the right strategies. I discuss how to do that in this episode with my guest, Bryan Kramer.
Called the “Zen Master to Digital Marketers” by Forbes, Bryan is a renowned business strategist, global keynote speaker, executive trainer and coach, investor, two-time bestselling author including a TOP 150 USA best-selling book, and Forbes contributor.
Bryan came up with the topic of the brand connection to business owners because every level of branding (including the US government, go figure) is at the lowest level it’s ever been. Bryan saw an opportunity to reshape what trust means to us.
Why Trust is at an All Time Low and What Can Be Done About it
The idea around Bryan’s research about why trust is really low stems from the fact that, today, we have so many options. We’re the “fickle customer era”. We don’t have to go to the product anymore, the product comes to us. If you’re a service provider that makes a mistake or takes trust for granted, it’s easy for us to highlight that so much more with social media. When someone has a bad experience and they go to social media, it makes us as viewers to think “I had a similar experience. Maybe I should think about switching services.”
The brand loyalty that we once knew has dissipated. Social media is a magnifying glass on the fickle customer. Brand relationships now go beyond the traditional “raving fan” because of accessibility. We want deeper relationships with brands these days, almost like a best friend. When we have that best friend relationship that’s when we’re going to be brand loyal.
In this episode we also discuss:
- The starting point for even smaller entrepreneurs to become trusted brands.
- The three pillars that all trusted brands share.
- Why simplicity rules when building your brand.
- How to bake the “best friend effect” into your brand experience.
- Mistakes entrepreneurs make while building their brands and how to avoid them.
- Strategies entrepreneurs can leverage to pass the “Trust Barometer Test”.
- Why there is no way to fake trust into your marketing.
…and other golden nuggets of advice!
You can get my book here: “Idea Climbing: How to Create a Support System for Your Next Big Idea”
About the Guest
Called the “Zen Master to Digital Marketers” by Forbes, Bryan Kramer is a renowned business strategist, global keynote speaker, executive trainer and coach, investor, two-time bestselling author including a TOP 150 USA best-selling book, and Forbes contributor.
Bryan also created a global movement and is known for his keynotes, book, and talks on “There Is No BtoB or B2C: It’s Human-to-Human, H2H. He is the CEO of H2H Companies, an executive coaching company, and co-owner of PureMatter, a Silicon Valley marketing agency founded in 2001, which earned a spot as one of the “Fastest Growing Companies” three years in a row by the Silicon Valley Business Journal.
