Business Planning for a Recession: Four Critical Steps for CEOs with Glenn Gow

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This episode’s big idea is business planning for a recession: Four critical steps for CEOs. My guest, Glenn Gow believes that any company can find a pathway to success regardless of what’s happening in their economic environment. Glenn was a CEO for 25 years. Now, he’s a CEO Coach. He’s going to make you more successful. But it’s not only about being successful, it’s about being happy while achieving success. If you want both, listen to this episode!

When a problem like a recession hits you need to step back, take a breath, and then take action.

When you take a step back you need to acknowledge that there are things in this world that you can control, and those things are what you should focus on. Accepting that there are things that you cannot control is key here; sometimes the situation at hand simply is what it is. The stock market is what it is. The buying behavior of our prospects and customers is what it is, and so on. Those are the things that you have to accept and face reality. Once you accept that you choose the places that you want to focus on where you can make change happen. After you step back and take a deep breath it’s time to get focused.

After you’re focused on the right things you need to create a new action plan for your new situation. One of the first things to do within your plan is reduce your burn, what you’re spending money on. Unfortunately, this might mean you have to lay people off. When that happens, you need to be in the mindset that good people will get hired by somebody else.

In this episode we also discuss:

How to find new ways to cut expenses.
How to become a great communicator with the people that you work with.
How to execute your new plan.
…and more golden nuggets of advice!

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About the Guest

After graduating from Harvard Business School, Glenn came to Silicon Valley and worked for a start-up that failed. Then he worked in sales and marketing at Oracle. He then founded Crimson Consulting Group — a highly successful strategy consulting firm, while serving as CEO for 25 years. Crimson helped Apple, Facebook, Google, Microsoft, Cisco, Dell, and many start-ups become even more successful through strategic consultation.

After his stint as a CEO, he worked in venture capital for five years. During that time, he coached the CEOs of his portfolio companies. Now, Glenn coaches CEOs to success and happiness. He can be found at glenngow.com.