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If you want to bring a big idea to life in the entrepreneurship world there are two things that you need to focus on and take action on: The concept of service vs pleasing and then creating value. That’s what I discuss in this episode with Business Development Coach Steve Lover.
Let’s start with service vs. pleasing and why it’s so important.
When we’re younger we’re taught to please everyone. As a child, if you’re good at the store you get a treat when you get home. If you’re good in school the teacher won’t pick on you as much and so on and then we reach the business world. Pleasing is all about doing things so people will like you. It’s all about you.
Service is another story. It’s completely focused on the person you’re dealing with; it’s not focused on you. You’re taking the focus off of you and feeling good about yourself and instead asking “How can I help and serve this person?” When you have that focus the entire way that you show up is different.
One example of serving instead of pleasing happens when your product or service isn’t a fit for the other person. Instead of making the sale anyways you refer them to someone that can better serve them. Another example is giving away a lot of solid advice during your first meeting. You realize that’s all they needed so you don’t pursue them as a client. It’s about what does that person need and want and how you can increase the quality of their life.
We also discuss:
- More ways to be of service to the people around you.
- How to make what you do so valuable that people will want to work with you and refer you.
- How to decide what you’re worth and how much to charge for your services.
- Why you should embrace your uniqueness.
- …and other golden nuggets of advice!
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About The Guest
Steve Lover is a high impact business development specialist. He helps small business owners and CEOs increase both profitability and productivity. With his direction, business owners have revamped their sales and marketing departments making them more effective, increased employee engagement through better accountability and designed smoother running businesses through higher quality leadership.
He has been speaking to audiences, getting rave reviews and has been invited to speak for Chase Bank, Century 21 and Jackson National to name a few. Before starting his coaching practice in 2005, Steve was a corporate trainer for a Fortune 100 Financial Services company, a sales representative and a Rabbi.
He is a member of the board of directors of the local Rabbinical School and is involved with helping kids at risk. He speaks three different languages fluently and has lived on three different countries. He is Married for 39 years and loves spending time with his 6 children and a slew of grandchildren.
Visit Steve online:
https://www.linkedin.com/in/your-business-coach/
