How to Build and Market a New Service Offering With Robbie Samuels

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Episode 54!

In this episode my guest, Robbie Samuels, and I discuss big idea of bringing a new service offering to life while marketing it. Robbie is an author, speaker, and business growth strategy coach recognized as a networking expert by Harvard Business Review, Forbes, Lifehacker, and Inc.

When it comes to creating service offerings don’t just assume that you know what your audience wants. Many people dream up a big solution to solve a big problem; but the people they’re reaching out to don’t have the same understanding of what the big problem is. They often think they have a small problem that needs a small solution. Robbie says it’s like they think they need a band aid and we’re trying to sell them surgery – it’s a huge disconnect.

How can you avoid this problem? By creating an offering with the people you plan on serving. Identify prospects within your existing network who already know, like and trust you. Have around 30 conversations with those people over a six-to-twelve-week time frame. If the response is positive from those conversations determine exactly what you want to create and then do a pilot test of it. Invite some of those people that you spoke with to be in the pilot. If the response is negative move on to your next big idea and repeat the process.

In this episode we also discuss:

What NOT to do when you’re building a list.
How to write great marketing copy.
More ways to bring your big idea to life.
What to do after you run a successful pilot.
How to price each iteration of your big idea for a service offering.
…and more golden nuggets of advice.

If you enjoy this episode please rate us and subscribe on Apple Podcasts or your podcasting platform of choice.

About The Guest

Robbie Samuels is an author, speaker, and business growth strategy coach recognized as a networking expert by Harvard Business Review, Forbes, Lifehacker, and Inc. He is also a virtual event design consultant and executive Zoom producer recognized as an industry expert in the field of digital event design by JDC Events.

Robbie is the author of “Croissants vs. Bagels: Strategic, Effective, and Inclusive Networking at Conferences” and “Small List, Big Results: Launch a Successful Offer No Matter the Size of Your Email List.” He is a Harvard Business Review contributor.

His clients include thought leaders, entrepreneurial women, associations, national, and statewide advocacy organizations, women’s leadership summits, including Feeding America, California WIC Association, and AmeriCorps.

Robbie is the host of the On the Schmooze podcast and #NoMoreBadZoom Virtual Happy Hours.

Want a LOT of free, helpful content? Visit https://robbiesamuels.com/mark

Download bonus content at www.SmallListBigResults.com and www.CroissantsvsBagels.com.

Robbie’s journey as an entrepreneur is shared at www.robbiesamuels.com/about.

Robbie’s podcast is On the Schmooze (please note spelling).

Connect with Robbie! www.linkedin.com/in/robbiesamuels