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Recently I spoke with Matt Clark about how to successfully turn your LinkedIn connections into clients. Matt Clark is the founder of The Virtual Edge and co-creator of The Rainmaker System – an online marketing system that helps entrepreneurs get 2-5 high-value leads per day from LinkedIn without paying for ads.

Why does Matt prefer LinkedIn over other social media platforms? Because it’s the most profitable and easiest to use, you can reach out and directly connect with your ideal clients.

You can “knock on virtual doors” and get straight to the decision make to have a conversation. That may sound easy, but there’s a lot more to it. You need a sales strategy to implement to move people down the pipeline from being interested in your product or service to buying your product or service. Matt asked himself “How do you turn a connection into a customer in the shortest period of time?” The answer is that there’s a couple of things that you need to have.

The first thing is that you must have your positioning right. Know who your ideal clients are and specifically target them rather than starting conversations with anyone and everyone for generic “networking”. Then you want to have what Matt calls the “pickup line”. That tells them exactly what you do and how they can work with you before they even talk to you. That also allows them to come into your world with certain expectations. Your job is to deliver on those expectations. If you have your positioning right, you’ll have a productive conversation and you’ve already started the process of knowing, liking and trusting. To do this you can create a sequenced sales process that gets them from interested to buying in less than an hour. When you have a repeatable process that allows you to scale your business.

What To Say On That Initial Introduction

First things first. Your profile has to be set up in a way that explains what you do, who you work with and how you help them. The more targeted you are with your marketing copy the faster your relationships will build. When you send a connection request let them know that you read their profile by saying something like “I came across your profile while searching for (insert industry/job title here). I’m always looking to connect with like-minded, successful people in (insert industry/job title here).”

Listen In!

During this episode we also discuss:

  • What to say AFTER the initial contact to turn a connection into a client.
  • How to conduct business development without sounding “salesy” or pushy.
  • What NOT to do while developing your business development strategy.
  • What to do to maintain relationships when people aren’t ready to buy from you right now.
  • How to define who your ideal client is.
  • …and more golden nuggets of advice!

If you enjoy this episode please subscribe and rate us on Apple Podcasts or your podcast platform of choice.

About The Guest

Matt Clark is the founder of The Virtual Edge and co-creator of The Rainmaker System – an online marketing system that helps entrepreneurs get 2-5 high-value leads per day from LinkedIn without paying for ads.

With their flagship programme Matt and his business partner, Wesley Longueira have helped thousands of businesses in 26 countries grow exponentially. They are now on a mission to reach 10k businesses worldwide and build a vibrant community of Rainmakers!

The success of The Rainmaker System has led to Matt becoming a sought after international speaker and has shared the stage with Brian Tracey, John DeMartini, Michael Douglas, Stedman Graham, Peter Sage, Brandon Bays, Les Brown, and many more. Matt is also the author of The Proven Path, The Automation Playbook, and The Automated Income systems and has been featured in Wake up- How to live a Healthy Vibrant Lifestyle.